Teascovery - Catechin Green Tea

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發現茶 –《神農藏茶》兒茶素綠茶

Teascovery - Catechin Green Tea

發現茶推出的新產品-兒茶素綠茶，是以天然原葉製成，強調快速冷泡，低咖啡因甘甜無糖綠茶。透過高含量兒茶素的抗氧化物質，帶來風味並促進新陳代謝。因此在包裝的設計上希望表現冷泡茶的機能性，同時做出獨特的視覺印象。

我們在飲用過冷泡綠茶後，對產品清爽的口感印象深刻，便採用白色明亮的基調，傳達輕盈的產品特性。正面利用產品特性的文字描述與數字（如300mg、17%、100%）與表格線條，強調產品具備科學研究的獨特價值。插畫元素的設計由抽象的綠色線條與金色圓點組成，有兩層概念：1是綠茶的風味層次與流動，也是兒茶素的神奇功效。2是一列列的茶樹田，以及在茶園中戴斗笠工作的茶農，在茶園中交錯穿梭的景象。

發現茶希望將包裝結合飲用習慣與代謝率量測表的功能，因此包裝背面除了常見的商品資訊外，也設計了助於購買者記錄使用的表單，提醒自己維持良好的代謝率、提升新陳代謝。印刷時為了呼應產品自然的特性，特別使用單銅T反面印刷，避免過度油亮的商業感，也更符合品牌的個性。

The Catechin Green Tea is a type of cold brew green tea advanced by special technology to extract aroma and high potency catechins with just 30 seconds. Considering the Catechin Green Tea not only brings out an excellent flavor but boosts metabolism, we wished to create a unique and functional impression on its packaging design.

Impressed by its fresh taste, we used a bright and white background to reflect its light character. Product values with scientific support are featured with words, numbers, and tables at the front of the package. The illustration with abstract green strips and golden dots conveys two concepts :

A. Layers of tea flavor, ripple, and the remarkable efficacy of catechin.
B. Farmers with bamboo hats working among rows of tea tree.

With the request to combine dietary habits and records of metabolism measurement, we put a measurement table at the back of the package, so customers can be reminded to keep a better metabolic rate.

To present its natural characteristic and brand personality, we used the one-side coated paper but printed it reversely to avoid excessive glossy printing or commercialization.

Credit:
Client: 發現茶
Project Director: Chi-yao Tang
Design Manager: Hsiang Chia Wu
Art Director: Burusu Huang
Designer: Burusu Huang、XinYi
Photography: Chi-yao Tang